How to get started with Facebook Ads with correct strategies to attract the right audience, get more leads & make more sales.
Facebook Ads is an incredibly powerful advertising platform that has a very low barrier to entry and can potentially help you to get massive exposure among a highly targeted audience. This is a hugely useful tool then and one that can help any business to accelerate and grow.
What's really great about Facebook as a marketer, is that it gives you the tools to reach that audience directly. Better yet, it gives you the tools to reach a specific sub-section of that audience and to thereby connect with exactly the right kind of person who will want to buy your product. It then allows you to convert those leads from cold leads, to warm leads, to customers and to keep them highly engaged with your brand along the way.
Facebook Ads are one of the most effective ways to do this, allowing you to hone in on precisely the type of person that will want to buy your products. What's more, is that they allow you to do so in a manner that lets you tightly control your spending, ensuring that your advertising falls within budget and that you can scale it as you grow your business.
Then there are all the countless advanced features and the amazing external tools that allow you to get even more from your advertising campaign and to grow your business all the more effectively and quickly.
Of course though, like any tool, Facebook Ads is only as effective as the person using it. The campaign you design is what will ultimately impact on your success or failure and this is where this book comes in. Here, you'll learn all of the technical aspects of Facebook Ads and you'll see how to get started with your own campaign, your own page and your own brand.
But more importantly, you'll see how to make sure that all those things are designed well and that they will give you the best chance of success. You'll learn the what but also the how and the why. You'll see that the most important place to start when creating your Facebook marketing plan is with the right brand and the right product and perfect synergy between those things...
What You'll Learn
- Introducing Facebook Ads
- What You Will Learn
- Getting Started With Facebook Ads
- Choosing Your Niche
- Finding A Product To Sell
- Creating Your Brand And Facebook Page
- Create A Buyer Persona
- The Basic Demographics
- The Persona
- How To Create Your First Ad
- Facebook Power Manager
- How To Write Amazing Copy For Your Ad
- Facebook Image Guidelines
- Facebook Audience Targeting
- Facebook Local Awareness
- Custom Audiences
- Setting Bids And Budgeting
- Choosing The Right Budget
- CPA And The Different Types Of Ad Campaign
- What Is CPA?
- More Types Of Ads
- Facebook Remarketing
- Creating Your Pixel
- Top Tips For Using Facebook Ads Effectively
- Be Up-Front
- Target Strictly
- Use Eye Catching Headlines
- Don't Be Afraid To Generalize
- Use Facebook Generally
- Invest In High Quality
- Strategy To The Unique Goals Of Your Business
- For Selling An Affiliate Product
- For Selling A Big Ticket Item
- For Promoting A Website
- For Local Businesses
- And Much More!